Marketing in Travel Tourism - 4071 Words

Deutsch Link In this report I aim to cover five main points which are: The core concepts of marketing for travel and tourism and the influences that marketing has on society. The impact of the marketing environment on travel and tourism businesses. The relevance of marketing research and marketing information to managers in the travel and tourism industry. The relevance of tourist markets compared to business markets for the specific destination. The market segments that would apply to Deutsch Link and how they can be targeted through marketing activities. Marketing For Travel and Tourism The core concepts of marketing can be broken down into different categories. Depending on the customer profile will depend on the†¦show more content†¦It is important to research the specific segments in order to market the product correctly to each segment. Below I have adapted a versions of Cohen s Matrix Business Battlemap. Youth Market 28-49 year old s Third Agers Culture/History Frieburg Jazz House St Mary s Cathedral St Michael s Church in Hildesheim Deutsch Opera Festivals Stuttgart Beer Festival Cologne Carnival Long Night of the Museums Business Tourism Berlin Frankfurt Hamburg Shopping CentrO Oberhausen Kà ¤the Wohlfahrt Shop State porcelain factory in Meissen Culinary Tourism Cologne Frieburg Munich Health Tourism Lower Saxony Lower Saxony Lower Saxony Culture and History Frieburg Jazz House The Jazz House was established by jazz lovers to promote jazz music and as an education centre for young musicians. It still performs this function today, providing a platform for concerts and workshops by local and more widely known jazz musicians. St Mary s Cathedral St Michael s Church in Hildesheim St. Mary s Cathedral and St. Michael s Church are outstanding examples of RomanesqueShow MoreRelatedEmail Marketing In Travel And Tourism900 Words   |  4 PagesAnalyses results by looking for an e-mail marketing service that provides analytics tools, Use analytics to assess the effectiveness of e-mail marketing campaigns (Calculate the ROI) and adjust them for better results (SBDC, 2010). Rautanen, (2012) summarize that in general, while searching for alternative marketing and communication channels that have well established ROI (return of investment) none have come even close to email marketing. Simply, it is just so easy and cheap to do that even thoughRead MoreMarketing in the Travel and Tourism Industry1495 Words   |  6 Pagesauthor will be discussing the factors which influence the travel and tourism industry and defining the marketing mix. Marketing; The term marketing is a complex management tool and can be defined many ways. Marketing can be defined as being all about getting the right products to the right customer at the right time; in general the term marketing is the action or business of promoting and selling products and services. Marketing is based on thinking about the business in terms of customerRead MoreMarketing Of The Travel And Tourism Industry Essay1071 Words   |  5 PagesThis report will discuss in detail about the many concepts of marketing and how it is applied within the Travel and Tourism industry. Marketing is the process within a business which plans the conception, pricing, promotion and distribution of ideas and goods to create an overall product or service which will satisfy the consumers and customers. It is an approach that discovers what the customers need and want, one way they can find this out is by conducting market research. This is a method thatRead MoreThe Impact Of Marketing Inside The Travel And Tourism Industry Essay1829 Words   |  8 PagesThere are a number of factors, which effect marketing inside the travel and tourism industry, which includes the bad and the good factors that may have inclined the marketing decisions. Company Ethos is excellent company, which defined list of beliefs and values where it can expressed in the mission statement; these statements are advertise on websites online along with an office-building reception desk. It is necessary to tell customers that what to expect as a product and to provide an observationRead MoreTourism965 Wor ds   |  4 PagesmThe Ten â€Å"P’s† of Travel, Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell, Sr., PHD Marketing†¦ â€Å"†¦. to design a product/service combination that provides real value to targeted customers, motivates purchase, and fulfills genuine customer needs.† -James Makens et al., Marketing for Hospitality and Tourism, 1999 Ten â€Å"P’s† 1. Product The tourism product differs from other products due to theRead MoreConsumer Behavior Analysis For Aboriginal Tourism Experiences1721 Words   |  7 Pagesfor specific markets Assessment Task 2: Project – Consumer behavior analysis A summary of domestic consumer participation in Aboriginal tourism experiences. You should include: Key information about the demographics of domestic consumers participating in Aboriginal tourism experiences, as well as their general attitudes towards participating in Aboriginal tourism experiences. ï‚ § Age: 12-60 ï‚ § Place of birth: Thailand,Vietnamese,Japanese,Chainese ï‚ § Disability: No ï‚ § education: Master degree,Hight SchoolRead MoreBuencamino1107 Words   |  5 Pageschoose to travel as a way to relax, to improve life quality and to broaden their horizon. The government encourages the development of tourism because it is not only provides employment opportunities but also promote local economy. The global scale of interests in travel leads tourism becomes one of the most prosperous industry in the world. Therefore, this essay will give an introduction to tourism management in hospitality management and will focus on aspects of accommodation and marketing in tourismRead MoreFamily Communication Patterns : Mothers And Fathers Communication Style And Children s Influence On Family Decision Making850 Words   |  4 PagesChildren s Perceived Influence in Family Decision Making. Journal of International Consumer Marketing. 19 (2), 75-95 Belch, G. E., Belch, M. A., Ceresino, G. (1985) Parental and teenage child influences in family decision making. Journal of Business Research, 13(2), 163-176. Blichfeldt, B. S., Pedersen, B. M., Johansen, A., Hansen, L. (2010) Tweens Tourists: Children and Decision-Making. Journal of Tourism Consumption and Practice, 2(1), 1-24. Blood Jr., R. O., Wolfe, D. M. (1960) Husbands andRead MoreBachelor s Degree Lets Marketing Essentials1515 Words   |  7 PagesBachelor’s Degree LETS Marketing Essentials 1 While researching marketing from different websites and textbooks I have come across many definitions for the word ‘marketing’. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Philip Kotler (2008). Marketing has 4 strategies for example the 4 PS, Price, Product, Place and Promotional Strategy. Marketing involves the development of a product, the determination of its priceRead MoreKlklklk1004 Words   |  5 PagesTOURISM MANAGEMENT A. Introduction: 1. History of Tourism Historical research of tourism has revealed distinctive indicators which are shared equally all over the world. Incorporated in social, economic and cultural environment, tourism followed a sequel path assuming various shapes in its gradual development. It is already accepted scientific project entitled â€Å"History of creation tourism†. Study of tourism history is important for learning about the key features of growth