European Union Competition Law Essay Example | Topics and Well Written Essays - 1750 words

European total contention natural law - Essay ExampleIt is evidently clear from the discussion that the process has to be facilitated by EU just agreements and guided by the Competition law between the local distributors and the producers seeking spick-and-spanly markets. The efficient distribution accompanied with proper after and pre-sales support makes part of pro-competitive process which ends up benefiting consumers. However, the vertical agreements between distributors and producers may also lead to the continuation of market partitioning and act as barriers to new entrants whose presence would have intensified the market competition and resulted in a declining pressure on prices. thereof the vertical agreements between distributors and producers can therefore be used in a pro-competitive way so as to promote the markets efficient distribution and integration. The differences in prices among Member States that still exists tenderize incentives for new companies to access markets and also form barriers against new competition. This trend is as a result of the vertical agreements and constraints being pro-competitive in most cases. Enforcement priorities, modernization and much focus being put on effects has led the Competition Law actions to shy remote from such agreements and lean towards restrictive practices which it considers being more serious. Since the enactment of Regulation zero(prenominal) 1/2003 as well as the prior notification want abolition, the EU Competitive Law decisions regarding vertical agreements have been almost non-existing concerning the Court of Justice litigation on this issue. 3. Following this premises, and without including the developments of major case laws in the adaptation of the new vertical agreement framework, the Law had mighty assumed that the Regulation No. 2790/1999 had come up with a system that was working smoothly. Consequently, the Regulation No. 330/2010 gave a full exemption to particular vertical agreement categories include with new guidelines4. Vertical agreements that atomic number 18 normally concluded between limited market power companies and lack competition hardcore restrictions be normally alleged to be pro-competitive and hence are covered by generalized exemption. Cross agreements which do not qualify according to exemptions do not face automatic prohibition but included as considering the vertical agreements beneficial effects, the undertakings and turnover should not undergo different treatment. Resale Price Maintenance (RPM) The EU Competition law has had remarkable impacts on vertical agreements including the way it affects the RPM5. Most lawyers and economist have argued that the Competition Law has had pro-competitive effects on RPM in relation to vertical agreements. The Supreme Court had a take in this during the Leegin case where it ruled to its favor but with a weak majority. The Competition Law has had both anticompetitive and pro-competitive affects on RPM but the situations leading to pro-competitive effects have proved to be of considerable significance to vertical agreements. In a situation where there the RPM is strict, free-riding problems can be substantially overcome in situations where pre-sale work are offered to consumers by retailers and go ahead to impact such services on the price6. In a similar situation, another retailer may resolve on doing away with the pre-sale services, hence ends up bearing the additional costs but supplies goods at a price that is cut by taking advantage of the other retailers move to provide pore-sale services. In other