Aims And Objectives Essay

bewilderTo create a tradeing stick out to acquire new customers primarily bookmans and increase market share. Pamper Me has a large client free radical but is lacking student consumers. This trade plan will affirm marketing objectives and strategies in indian lodge to increase this market share. Pamper Me is non situated on a regular walk to university so modernistic and strategic recommendations will be required for successful delivery.Objectives explore and essay the current customer base to determine the student non-student ratioResearch will be carried out via interviews with current employees and questionnaires to potential customers Discover student beauty salon-usage trends, with regards to amount of students as a percentage of the whole, and their salon preferencesOnce the questionnaires vex been completed the data will be collated and analysed. This acquired primary data will give us an insight student trends and insight into the most strong marketing strategy R esearch/Discover from students, what their wants/needs are from a salonPamper Me may not currently be get together the needs of the desired student consumers. Collated data from primary and secondary enquiry will advise us on how to increase the number of students use this salon Define main enemys to the business and map out their market & physical positioningPrimary and Secondary research will be carried out in the area surrounding Pamper Me in order to locate the competition. The marketing plan may suggest to mirror competitor strategies if these seem to increasing the student percentage of consumers. Analyse current marketing strategies with a view to creating a new and improved strategy real marketing strategies in place by Amara may not be sufficent or beneficial to Pamper Me. A new approach may be needed and it is vital thatall employees understand the new strategies once they are in place. To create or identify a odd Selling Point (USP) for the business based on their e xpertise and specialties currently Pamper Mes USP is that it provides private and noninvasive treatment rooms for ghostlike women. This isnt widely know by the community so a recommendation must be suggesting in order to increase the cognisance of this. Religious students may not know that there is a salon the adheres to their faithful rules. Implement a marketing strategy that can predicate and attract students to the salonWe must research and analyses what inspires students to spend money on beauty treatments. As students dont have a tall level of disposable income it is important to implement a marketing plan that is constructive and beneficial for students.