Chinese Medical Hall

Table of Content Executive Summary3 Current merchandising point3 BACKGROUND3 microeconomic Analysis4 Macroeconomic Analysis4 demographic Economic4 Technological5 Political-Legal5 Social-Cultural6 persuasiveness, Weakness, Opportunity and Threat Analysis6 Strength6 Weakness7 Opportunity7 Threats8 Marketing Goals and intents9 Marketing Goals9 Marketing Objective9 Marketing scheme9 Target Market9 Positioning Strategy10 Marketing Mix11 Place11 Price11 Product11 fore motion12 Action Programs12 Financial Projections14 Implementation Controls15 Reference19 auxiliary A21 Appendix B22 Appendix C23 EXECUTIVE SUMMARY Eng Moh (EM) is a third generation family hound traditional medical third house located in Telok Blangah estate. Besides Chinese medicinal products, it as well as sells dried goods and sundry stops. Its tax revenue is about $270,000 and cabbage is almost $160,000 annually. Currently, EM is not actively pursuing whatsoever mercha ndising activity to enhance its revenue or profit. The mark of this selling forge is to increase EM’s gross sales revenue by 30% and its profit by $60,000. To make this, EM exit re-position itself by developing new foodstuffing and dispersal channels.

Its current business comes from the residents living in this estate, consisting mainly of the one-time(a) generation of the population. In entrap to attract other market segments including the young generation and differentiating from other medical halls, EM take to play away from its present setup. Renovating the shop to give a spirited image, r eorganizing the value network to enable cred! it tractability and generating an approbatory response from the customers through creating a positive knowingness of the shop, will be the first step to the right direction. By focalization on these three items, it will create a more concerted and realistic effort for the business to accept. distributively item plays a part in building towards a five-year plan for the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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